Laila Takeh  has been working in digital for over decade across a number of charities; MS SocietyAction on Hearing Loss, British Heart Foundation and now UNICEF UK. She has a large amount of digital experience including using social media for specific campaigns, user engagement, and reputation management. With a background in computer science and visual arts she has equal concern for technology and creativity. You can find Laila blogging at http://spiralforms.wordpress.com and tweeting @spirals.